Fresh Monster was born from the belief that parents shouldn't have to make so many trade-offs when it comes to keeping their kids clean.
We believe that natural products should perform just as effectively as conventional ones, and that safety shouldn't come with a high price tag.
Products for children should be designed specifically for their needs, not borrowed from those made for babies or adults.
This philosophy is what inspired us to create Fresh Monster—affordable, natural hair and body care crafted just for kids.
There's something truly special about discovering that your colleague is not only an incredible friend but also your perfect partner in entrepreneurship.
Fresh Monster's journey began over a decade ago at Unilever, where we collaborated to launch some of the nation's biggest haircare and personal care brands. When we became mothers, our priorities shifted, and so did our aspirations.
United by our shared vision, Fresh Monster was launched to make natural, safe personal care accessible to every family.
The goal of the brand is to ensure that every child can enjoy products designed with their unique needs in mind, without compromise.
