IIUVO | adm360 Degree Hospitality

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IIUVO is a convergence of the arts, a multidimensional expression that engages all the senses to evoke a feeling, a color, a story, and leave an indelible mark on every memory.

Through this experience, art is explored from different angles and frequencies, creating a unique and disruptive sensory journey where every layer of curiosity allows for unparalleled immersion.

Founded by Tomi Ahmed, former Artistic Director of the globally renowned fashion house Comme des Garçons, IIUVO pushes the boundaries of perception by blending artistic vision with deep-rooted passions—music, film, and photography—to craft the IIUVO experience.

Through its creations, discover unparalleled fragrances paired with unique collections. Immerse yourself in the stories of great contemporary artists through revitalizing rituals, promising a journey that will be nothing short of unforgettable.

IIUVO
IIUVO | iuvō | Latin:

to help, aid, assist,

to please, delight, gratify

A concept created and synthesised by IIUVO in collaboration with Stefan Bruggemann in 2016.

Bullshit represents both creative liberation and a break from standardized truths. This bold perfume transitions from a solid state to become the elixir of an elegant and nonchalant figure. As a sublime embodiment of denied truths and the breaking of unbreachable barriers, its scents offer the ultimate sensory and canthartic experience, where the unforgettable merges with your individuality.

Infused with the free spirit of Françoise Gilot, the French painter and writer, “Gilot” embodies the absolute beauty of Picasso’s “Mediterranean Muse”.

Brimming with an independent and sophisticated aura, the "Gilot" bathroom line is an ode to aquatic scents, capturing the essence and flavours of the moments shared with Pablo in Golfe-Juan in 1948. This range is a photography of pure elegance where scents merge with a moment when love and art become one.

Soigné, an elegant little word used to describe a man of immaculate style and appearance. The scent embodies this. Spicy top notes of nutmeg, with cyclamen and Ceylon cinnamon overlay a warm centre featuring cashmere wood, crystal violet and patchouli, built upon a delicate base of sandalwood and white musk.

Soigné is a warm and nostalgic embrace in arms of someone dangerous, who defines and epitomises swagger.

"Soigné" - Floating Dispenser

380ml

Refillable

Eco-Friendly Cristal Clear Plastic

"Soigné" - Soap Bar

30-50g

Embossed

Discover the unique artistic synergy between the maison de parfum IIUVO and the international pop icon herself, Madonna.

Inspired by the multifaceted persona of Madame X—a secret agent, a dancer, a lover, a teacher, and a revolutionary—this fragrance captures the essence of reinvention and unbounded creativity.

Crafted within a romantic, dark universe, this singular scent reveals a bold, sensual blend of rich spices and velvety florals, softened by a lingering trail of warm amber and subtle hints of smoky oud.

Like every creation from IIUVO , this new olfactory journey transports you into a world imbued with meaning, strength, independence, and the sensuality of Madonna and her enigmatic Madame X.