

Naïf operates with the belief that all parents should be able to care for their children (and the planet) without worries. Doing good is a core value for the brand. This is why it creates care products that are gentle on the skin and have a minimal impact on the environment. These products are designed not only for today's babies but also for future generations. This commitment drives Naïf's mission to transform the industry.
The brand dedication extends beyond just its ingredients. The packaging, shipping methods, and operations at Naïf HQ are all aligned with its mission to do good. Currently, Naïf is transitioning from bioplastic to recycled plastic for all its packaging, striving to reduce water consumption, sourcing local products for lunches, and encouraging the use of public transport. Additionally, Naïf has introduced several refill packs, significantly reducing CO2 emissions associated with transport.
The baby and kids' skin should be handle with love and care. With Naïf care products with mild ingredients of natural origins, like sweet almond and cottonseed oil. Without microplastics, SLES and mineral oil. From bath oil to bodylotion, the products are suitable for even the littlest ones.
"Every human is naturally born naive: pure, honest and unbiased. We would like to keep it that way. Harmful ingredients, difficult words and misleading claims are not a part of that"
– Jochem Hes and Sjoerd Trompetter, founding fathers Naïf.
Naïf has babies & kids covered from hair to toes and everything in between. With a range of baby & kids care products. Made from only seriously natural ingredients.
The brand works on the highest quality products because your baby deserves nothing but the best, naturally.Naïf is B-Corp certified.
That’s huge! This means that Naïf is committed to creating a better world when it comes to social impact, responsibility, transparency and sustainability.
The brand is allowed to be a little proud of that. All the products are natural, sustainable and vegan. So no ingredients that can harm people or the planet. On the outside, all the packaging is plastic-free. Together with the Plastic Soup Foundation, Naïf contributes to the awareness of the effects of plastic on nature.











